Before you rack up a triple-digit bill at the beauty counter, pay a visit to your neighborhood drugstore first. Affordable brands such as Maybelline, L’Oreal and Elf have upped the ante, creating innovative new formulas that rival their more boutique competitors. Some of the best drugstore makeup products even receive high praise from the most renowned beauty authorities!
Trimming down your budget doesn’t mean you have to give up all your creature comforts, but it is easier than ever to find a low-cost option, nearly identical to higher brands. Save real money by opting for brands like NYX, an affordable line that carries very similar products to those of MAC and NARS. If you do your research, you can overhaul your arsenal without feeling guilty about it later. Be sure to look for the following items on your path to money-saving gorgeousness:
Elf Brow Kit
Whether you want to better define the shape of your eyebrows, or fill them in with a dramatically darker color, the Elf Brow Kit is one of the best low-cost options out there. Available at most Target stores, this two-part product of brow gel and powder checks out at only $3.00. It’s a top-rated product that anyone can afford.
NYX Butter Gloss
The NYX Butter Gloss is a shiny, non-stick lip-gloss available in 22 different shades. It softens chapped lips while giving your pout a subtle pop of color, which looks great by itself or on top of lipstick. Perfect for every complexion, a tube of Butter Gloss runs about $4.99 in stores.
Jordana Best Lash Extreme Mascara
Mascara running dry already? Replace your high-end lash wands with one of the best drugstore makeup products out there: Jordana Best Lash Extreme Mascara. This little known product is sold at select drugstores such as Walgreens and CVS, and often flies off the shelves after each new shipment. Enjoy the voluptuous, long lashes you get with premium brands, for less than $5.00 a tube.
Maybelline Fit Me! Foundation
This new, no-frills line of foundations offers smooth, natural looking coverage with a light SPF for added protection. Maybelline Fit Me! Foundations also come in 16 different shades, from Porcelain to Mocha, so you can get the high-end beauty store selection without the price tag. Go ahead; snag this face makeup for $7.99 at your local drugstore.
Wet N Wild Color Icon Blusher
High-pigmentation and staying power makes the Wet N Wild Color Icon Blusher one of the best drugstore beauty products around. This pressed powder is available in four different shades of pink ranging from a lighter shade of rose to a dramatic wine color. For only $2.99 each, you might want one of each!
Great products don’t have to cost a fortune. If you’re tired of shelling out the dough for a tube of mascara, try your luck in the cosmetics aisle. Experiment with beauty trends such as glitter eyeliner, bold lip colors, false lashes and shimmering highlighters without breaking out the credit card. Feeling beautiful and put-together doesn’t even cost a thing!